Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Increase in recycling by 8% in London Households with One Bin is Rubbish Campaign
Londoners generate on average 2500kg of rubbish each year and around 50% of them have been seen to let rubbish pile up outside the garbage bin with low rates of recycling.
On research using ...
Mental Health Concerns get a boost with Ask Twice Campaign
Ogilvy created a campaign for Time to Change, a social movement working to change the way people approach mental health.
COM- B diagnosis over past research conducted by Time to change led to ...
A simple change on government website increased organ donation by 100,000 donors
On average, three people die every day because there are not enough organs available.
BIT worked in partnership with health institutions to test whether different messages would encourage people to join the organ donation ...
A simple change in survey motivated farmers to use sustainable practices
French researchers wanted to study the effect of social norms on farmers’ pro-environmental practices.
The researchers divided farmers into two groups and sent them paper surveys asking them whether they want to continue ...
A labor illusion increased user experience in flights search engine
Scientists wanted to find out if people mind waiting a bit longer for search results to show on the screen if they show them what a search engine is doing in a given moment.
...
Presenting options as an active choice increased motivation to get vaccinated
Employees from an educational institution were asked to explore how a default and its alternatives affect decision-making about flu vaccination.
All participants were required to read the same instructions, each ending with 1 of ...
Using prescribed order of purchases to reach the free yogurt increased motivation to buy.
Researchers at Stanford University conducted a field study to explore the role of flexibility vs. rigidity when completing a task using customers at a local city yogurt shop. They were offered a reward card ...
The opt-out system increased spendings on pizza toppings
An experiment tested how opt-in & opt-out options for pizza toppings impacted the cost of the selection.
Two interventions were tested in a group of 150 students. When the default was to opt-in, students ...
Opt-out system increased the number of organ donors by 40%
The US government questioned how to increase organ donations. An online experiment indicated that when given the option to opt-in to become a donor, only 42% of the participants were willing to be donors. ...
Influencing beer choices by grabbing attention with the third option
Scientists at Duke University conducted an experiment, where students were asked to choose between two kinds of beer
- bargain beer for $1.80
- premium beer for $2.50
About 80% of the students went ...