Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Making renewable energy as a default contract option increased the consumption of renewable electricity
When it comes to the choice of electricity contracts, consumers do not prefer signing contracts based on renewable energy because they tend to stand by the default conventional energy option.
A study by the ...
Comparison with others increased paying taxes on time
People not paying their taxes on time receive a letter each year detailing the penalties. In order to encourage people to pay taxes on time, the Behavioral Insights Team created two types of letters. ...
A pop-up message with the social-norm increased honesty in earnings reports by almost 50%
New Mexico Department of Workforce Solutions (DWS) tested three nudges to encourage honesty in earnings reports to receive unemployment benefits: a pop-up message (12 variants), a personal attestation before reporting, and clearer, simpler wording. ...
Letting workers make their own plan to return to work supported their faster return
New South Wales wanted to help injured workers to return to work faster. Instead of telling them when they should return to work, they let them decide. They were asked to make a detailed ...
Pre-filled financial aid forms increased the probability of college attendance
Free Application for Federal Student Aid (FAFSA) is a form that determines students’ eligibility for financial aid. In order to increase fillings and college attendance researchers split subjects into 3 treatment groups.
The ...
A rate of smokers who managed to quit increased by 40% after an access to commitment devices
A commitment device was used to encourage people to quit smoking. In this case, it was a savings account in which smokers deposited money. They took a urine test for nicotine after 6 months ...
Incentives for long night sleep increased productivity of employees
Sleep is very important for our well-being and productivity. Employees of Aetna were paid $1 if they got seven or more hours of sleep. The productivity increased by 69 minutes per month.
Reducing ingredients from pizza rather than adding them increased sales
In an experiment held in the United States and Italy, customers were asked to build their own pizza according to their preferences. There were two conditions; the Scale Down and the Build Up Condition. ...
Donation rate increased among people who were automatically opted into the program
Default options can be an efficient strategy to encourage citizens to become organ donors. In European countries, people can either be automatically opted in to the program (opt-out) or they are required to carry ...
Limiting choices increased the likelihood of making a purchase
An experiment made by Sheena Iyengar and Mark Lepper showed that the more options of choice a person has, he/she is more likely to skip out on the decision. Participants were presented with either ...