Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
An hour of financial coaching increased savings by 21 %
A financial help program was developed to encourage savings among credit union members. Participants of a pilot study received a one-hour meeting with a financial coach. The coach helped them to pay down credit ...
Implementation intention increased tax filings by 13 %
Employer Health Tax (EHT) is required to be filed and paid yearly in Ontario, Canada. The government of Ontario used an implementation intention in delinquent messages to prevent delinquent filings. Implementation intention means committing ...
Displaying an animated polar bear reduced energy usage by 10 %
Dartmouth College aimed to reduce energy usage in order to impact climate change. Since consequences of global warming are perceived as very far off, Dartmouth College created an immediate response; an animated polar bear ...
Shadowing and mocking dangerous behavior on the streets helped to reduce traffic deaths
Despite clear traffic instructions pedestrians in Bogotá keep jaywalking. The government deployed 400 mimes who were mimicking and mocking pedestrians´ dangerous crossing behavior. This intervention in combination with painting stars on spots where pedestrians ...
Energy consumption reduced by sending feedback and comparisons of energy usage
Two utility companies providing electricity and gas in partnership with a private company applied behavioral principles in order to reduce energy consumption. Households were receiving feedbacks with their electricity and gas usage along with ...
A visual illusion reduced car accidents by 36 %
In order to prevent accidents near the Oak Street Curve (Chicago), the city created a visual illusion. The illusion consisted of sequences of white lines, each shorter than the previous one painted before the ...
Gifting investment bankers with sweets increased the number of them donating by 120%
BIT aimed to increase the number of donations, for which reason they designed an intervention in order to motivate investment bankers to donate to charity.
They applied the concept of reciprocity, the tendency ...
Supplementing the default option lead more people to invest into loft insulation
Consumers are reluctant to make an effort in loft clearing, which prevents them from the installation of loft insulation.
The Department of Energy and Climate Change with BIT made a change in the ...
Energy efficiency labeling on electric appliances helped reduce customers´ yearly energy consumption
The Department of Energy and Climate Change intended to lower the average amount of customers´ energy consumed. In partnership with BIT and retail John Lewis, they analyzed the impact of energy efficiency labeling on ...
Simplifying product labels drove consumers to choose more energy efficient appliances
Room for product information on online retail platforms is relatively limited compared to the traditional shopping stores.
The Consumers, Health, Agriculture, and Food Executive Agency formed an experiment to measure the effectiveness of various ...