Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Automatic enrolment into a retirement plan resulted in a significant increase of the enrolment rate.
Drawing on the power of default settings, since 2010, civilian federal agencies have automatically enrolled new hires into a retirement plan. Their enrolment rates are now almost twice as large as military employees at ...
Text reminders sent to expectant mothers led to increase in show rate for doctor visits by 6%.
In order to tackle preterm birth, The California Department of Public Health and Immunise Nevada partnered with Text4Baby to implement appointment reminders for well-baby visits and the Hepatitis B vaccination. It found that appointment ...
Message framed as social norm increased towel reuse by 26%.
Researchers conducted an experiment in a mid-sized, mid-priced hotel in America in order to encourage guests to reuse their towels.
In 190 different rooms, they experimented with two different types of messages with the ...
People felt a greater sense of ownership and value of a lottery ticket when they chose it themselves.
If you let people choose something instead of assigning it to them, they will value it more, proven by the experiment by Dan Ariely and Mike Norton. When the lottery ticket choosers were asked ...
Using pre-commitment and action language techniques increased average savings rate by more than 10%
In order to encourage smarter money-saving decisions, employees were auto-enrolled in a plan that would save a specific base amount of their pay check (SMarT). The increase of their savings contribution would be directly ...
Green footprints leading to garbage bins decreased littering by 46%
Researchers in Denmark placed green footprints leading to garbage bins in the city to tackle littering. They subsequently proceeded to hand out caramels to pedestrians and observed whether they will follow green footprints and ...
Expressing the result of the call-to-action button resulted in 172% more clicks.
Social experiment describes how Dustin Curtis tried to encourage readers of his popular blog to also follow him on Twitter.
At first, he simply made an announcement that he is now on Twitter and ...
Setting own deadlines worsened the quality of the outcomes
To test whether pre-commitments improve performance, a study was conducted with 99 MIT students. The students were randomly allocated into two groups as follows –
1. Group 1 (no-choice): Students were assigned three written ...
Giving a pledge promoted healthy behavior in a workplace
A longitudinal study was conducted to increase physical activity among employees of Fortune 500 companies. 1000 employees were selected for the study and allocated into the following groups –
Group 1: Received a one-month ...
Using reminders decreased educational programs drop out rate by 36%.
England is ranked average for literacy skills and below average for numeracy skills across the OECD. The attendance rate in these adult education programs used to deteriorate by 50% throughout the academic year.
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