Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Using social proof in the workplace motivates employees to do what their employer wants them to do
This study explains that people are more likely to sign a petition if it already has the name of 100 people on it because they assume it is socially acceptable. Similarly, a message framed ...
Implementing checklists in a hospital improved doctors´ performance and reduced the occurrence of infectious diseases
Doctors endure a lot of stress on a daily basis and they are often exposed to really hard situations, which is why even the most competent professionals can forget about some important steps in ...
Products for free were evaluated more positively when offered with products of well-known brands
Researchers examined whether free gift promotions serve as a source of information about the underlying value of the free gift.
Participants of the conducted study were given an ad from an airline´s duty-free ...
Willing-to-pay intentions were higher for products that were promoted as for free with a more expensive item
Researchers tested whether offering a Majorica pearl bracelet for free with the purchase of a bottle of cognac in a duty-free catalog affects the price people are willing to pay for the pearl product ...
Scarcity increased purchase likelihood and the emotional value consumers attached to it
The current research tested the hypothesis that scarcity increases purchase likelihood.
Participants of the study had to identify the amount of money they would spend on the CD of their favorite artist or ...
Manipulating the levels of scarcity and discount positively affected purchase decisions
The discount and level of scarcity were manipulated in a retail shopping scenario to analyze their effect on purchase decisions.
Participants of the study were asked to imagine a brand they would purchase a ...
Likelihood of joining a loyalty program increased when the required individual effort was lower
Researchers tested the idiosyncratic fit hypothesis by measuring respondents´ likelihood of joining two loyalty programs.
Participants were randomly assigned to one of four conditions: program requirements - low or high, and an effort ...
The right framing of the discont increased the amount of purchases the customers were willing to make
The purpose of the study was to examine 1) the types of restrictions of maximum and minimum amount of purchases required to gain a discount, 2) the intended purchase amount, and 3) self-reported justifications ...
Introduction of a third option in a travel destination context shifted consumers´ preference to the higher priced option
This study intended to test the effect of the introduction of a third item in tourism – the decoy option which is objectively worse than the option we want the customer to chose, but ...
Shopping intentions positively influenced by SAS (“Scratch and Save”) promotions
The current paper aimed to investigate consumers´ responses to SAS (“Scratch and Save”) promotions. These types of promotions offer potential discounts (e.g. “Save up to x% Off”) on all regular-price items in the store ...