Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Telling customers it wont take them long to read the terms and conditions increased its open rate
In order to increase the open rate of the terms and conditions on the website, BIT put a note next to the link with the terms telling customers that it will only take 5 ...
Salient lanes to nudge people into using both exit doors at the airport
To exit the airport in Copenhagen, there are two doors that passengers can choose from. For several possible reasons, approximately 90% of the passengers used the right door.
The intervention was meant to ...
Increasing employees‘ workplace pension enrolment by introducing auto-enrolment
In 2012, less than half of UK employees had a workplace pension (Office for National Statistics, 2017). This prompted the Government to significantly reform the pension system, introducing auto-enrolment as a behavioural ‘nudge’ to ...
Feedback along with social comparison reduced the energy usage
A study was conducted to understand the effect of social norms in reducing electricity usage. A sample of 290 households was randomly allocated into the following –
1. Group 1 consisting of Descriptive norm, ...
Social comparisons helped to increase charitable giving
To test whether others’ contribution influences charitable giving, a field experiment was carried out at the University of Zurich.
The students were provided with 2 charitable options and were allocated into three groups ...
Group incentive made people lost more weight as individual incentives
A randomized control trial was conducted in Philadelphia to promote weight loss among clinically obese employees.
Participants were assigned to two groups. Group 1 received individual incentives ($100) when they exceeded their weight goals ...
Setting a higher goal led to more steps per day
In an attempt to promote walking behavior, researchers carried out a simple intervention. It consisted of tracking the number of steps of participants over 6 days to establish a baseline, followed by randomly allocating ...
Reducing vaccine stockout incidents by automatic alerts
To increase vaccine uptake in low- and middle-income countries, the BIT along with the Welcome Trust, carried out an intervention focusing on reducing stockout incidents.
The intervention consisted of installing a mobile application that ...
Reducing errors in Tax Return forms by introducinf FAQs section
The BIT conducted a trial in Indonesia to reduce common errors that self-employed taxpayers make when completing tax return forms. The objective was to reduce unintentional errors associated with a lack of knowledge.
To ...
Charitable giving increased by 40% by using social norms
In an attempt to understand the effectiveness of behavioral framing in increasing donations to charity, the BIT conducted a series of randomized control trials. The trials consisted of the following behavioral framing techniques used ...