Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Improving customer experience by removing customers uncertainties
A study on customer service expectations for onsite repair services studied the effect of proactive message updates sent to customers.
It included a picture and name of the company representative handling the repair ...
Adding countdown timers to traffic lights reduced speeding by 23%
A study showed that if countdown timers are added to traffic lights, the number of cars speeding through the crossroads is reduced by almost 23%. It shows that most people wouldn’t mind waiting longer, ...
Providing unexpected discount coupons increased sales by 11%
The aim of this study was to examine whether giving customers unexpected discount coupons when entering a store will make them spend more.
Those who were given surprise discount coupons upon entering a ...
Simple verbal greeting led the customers to spend more money
An electronics store tried to look into whether simply showing appreciation of your customer by verbal expression could result in the customer spending more.
Upon entering a store, customers were greeted with a simple ...
Easy to read description makes decion about the purchase easier
The study tested an assumption that fluency experience while making a decision can affect a preference and, in turn, deferral of the decision.
All participants received identical descriptions of phones, except that the descriptions ...
Simple change in wording improved customer experience
The lighting company sifted through its call transcripts to pinpoint words that tend to trigger negative reactions and drive repeat calls - words like “can’t,” “won’t,” and “don’t” and taught its representatives on alternate ...
Reducing the work customer has to do strenghtened customer loyality
A study published in the Harvard Business Review showed that reducing the work customer has to do to have their problem solved, was better at predicting customer loyalty than ever- prevalent approach of trying ...
Creating sense of urgency increased sales by 300%
Two versions of eshops landing page were tested to increase sales.
In the first version, the price has remained unchanged.
But the added combination of a simple countdown and information on how many packages ...
Using push notifications increased abandoned shopping cart conversions by 350%
The flower delivery service implemented a push notification strategy to bring potential buyers back to the app to finish a purchase.
The company tried to target app users who were close to making but ...
Increasing job application by simple change in wording
Mindworx’s goal was to get more of the targeted audience to react to job ads by Taxify - an Uber-like taxi service.
What Mindworx did, was replacing the original text:
“Earn decent money driving ...