Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Icon summaries increased customers understanding of terms and conditions
The Danish Competition and Consumer Authority had found that icon summaries increase customer understanding of terms and conditions.
They designed a summary box for retail websites using icons. Participants were then asked about the ...
Removing unnecesarry steps on a check-out increased customers’ understanding of terms and conditions
The BIT was reached to increase the understanding of the terms and conditions of the eshop. BIT assumed that making customers do an extra step, that is clicking on the terms in order to ...
Showing the terms and conditions as a default option increased customers interest in them
Researchers have found that showing the terms and conditions ‘by default’ in customer's journeys, increased customer engagement with these terms.
In a study, 9,4% of website visitors opened the terms and conditions of mock ...
Timely pop-up notifications increased customers’ understanding of the privacy policy
Using pop-up notifications is a good way to give people information about terms and conditions when it is most relevant, for example when customers are providing personal data, making purchases, or filling in forms.
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Privacy policy explained via comics improve customer’s understanding
By using comics, companies can explain their privacy policy in the form of stories.
Comics’ speech bubbles give customers information about facts, dates, and figures, and their illustrations give context and emotional cues.
Research ...
Presenting item as a standalone product increased its value
In a study on perceived value, people were estimating the value of a pearl bracelet.
If the bracelet’s value was estimated when it was presented to them as a standalone product, people were willing ...
Free shipping increased online sales
Once Amazon implemented their free shipping offer, sales went up in each country except for one – France. The difference? France charged 20 cents instead of free.
20 cents is basically free, at least ...
Giving people a free product turned out to be more successful than a product costing a centt
To test whether people overvalue free products, Dan Ariely and coauthors offered people two types of chocolate: a common and inexpensive Hershey’s Kiss, which costs a cent, and a more high-end Swiss Lindt chocolate ...
Post-discharge telephone calls by nurses reduced the likelihood of patients´ readmission
A study tested the effectiveness of post-discharge telephone calls to patients by nurses, in an effort to avoid potentially costly readmissions.
The nurses called the patients two times within 72 hours of them exiting ...
Providing a handbook to a low-litteracy families prevented emergency room visits
This intervention used a customized low literacy handbook to train families in an effort to avoid unnecessary emergency room and clinic visits for common symptoms.
After providing the handbook and tracking families 6 ...