Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Nudging customers to buy healthy foods and beverages thorough lower prices and higher availability
Researchers aimed to fight obesity by nudging customers to buy healthy items from 33 vending machines in four bus garages.
The intervention consisted of increasing availability and lowering prices of healthy foods and drinks ...
Improving hand hygine with citrus smell and a picture of male eyes
This case study wanted to test the effectiveness of various priming interventions on hand hygiene.
The trial measured visitors´ hand gel dispenser usage for three different priming conditions: citrus smell, a picture of male ...
Using SMS reminders to improve medication adherence
A randomized control trial in a rural clinic in Kenya tested the effectiveness of SMS reminders in the adherence of ART (antiretroviral therapy). Participants were assigned in a control and an intervention group of ...
Improving checkout usability can decrease number of abandoned shopping carts
Baymard Ynstitude found in the checkout usability study that the average checkout contains 14.88 form fields. At the same time, they documented that 21% of users have abandoned orders due to a “too long/complicated ...
Incrasing efficiency of a customer service by removing an unnecesarry option
Since Cisco, the telco company found out it takes more time to resolve an issue via an email than a phone call (around 2.4 emails, on average, are needed to resolve an issue, compared ...
Follow-up emails and proactive approach decreased another possible issues down the road
The telecommunication company identified that many customers who ordered a particular feature called back for instructions on using it.
This knowledge allows the service representative to shape the customers path, by providing them with ...
Recommended next steps reduced call centers load
Fidelity Wealth Management Services offers customers "recommended next steps" for certain transactions. They found that customers who change their address online call further and order new checks or ask about whether homeowners or tenants ...
Introducing an active choice increased app purchases by 50%
Mindworx redesigned a landing and subscription page of a newspaper. One of the steps on the page was to pick additional services customers wished to purchase along with the subscription.
Before the intervention, the ...
A summary of key terms in a QnA format increased customer’s understanding of the terms
BIT came up with the technique, that helps to increase customers' understanding of terms of policy.
BIT compared two webpages: one with no summary, and one containing a summary of key terms written as ...
Summarizing the the terms and conditions in a simple way increased its understanding
BIT was tasked to increase the understanding of the terms and conditions of a clothing website.
The check-out page had a link to the full terms and conditions, but very few customers clicked on ...