Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Encouraging emails increased the number of registrations
The BIT collaborated with Code Club (an organization which helps to develop children’s coding skills) and the Raspberry Pi Foundation in an effort to try and increase the number of registrations for the Code ...
Reducing hospital waiting time via colors of capacity
The BIT was commissioned by National Health Service (NHS) England to work with NHS Digital on the online e-Referral Service to reduce pressure on specialty doctors with long waiting times. NHS wanted to make ...
Changing the packing decreased overdosing
In 1998, Britain changed the packaging for paracetamol from pill bottles to blister packs. Following this change, Oxford University researchers looked at deaths involving paracetamol between 1993 and 2009.
Researchers found that over these ...
Reminders before breast screening appointments increased attendance
Breast cancer is a major public health concern. Therefore, preventive screenings should not be omitted. A simple intervention of a text message was applied to boost the preventive attendances.
48 hours before an appointment, ...
Nudge and negative reinforcement reduce digital overuse
A study was held to minimize digital overuse of mobile devices.
The intervention was based on the theory of nudge and negative reinforcement. Every time a user spent the daily limit for social media, ...
Increasing the number of calls of a quit-smoking hotline with a children-intervention
The Thai Health Promotion Foundation implemented a strategy called Inside-Out Reflection and ran an experiment in order to increase the number of people that quit smoking.
They put children with cigarettes in their ...
Sending a gift to potential donors increased the frequency of donations
In collaboration with a charitable organization, researchers sent 10,000 solicitation letters to potential donors. Using random treatment, one‐third of the letters contained no-gift, one‐third a small gift, and one‐third a large gift.
Compared ...
Increasing subscriptions to magazines by adding a third option
For the newspaper The Economist there were 2 subscription options, which were the digital subscription (59$) and the print and web subscription (125$).
When the options are so different, it is difficult to decide. ...
Using endorsement to reduce framing effects
James N. Druckman from the University of Minnesota showed that very strong framing effects can disappear when participants have access to credible advice about how to decide.
In his experiment, when no advice was ...
Introducing paracetamol packages with fewer tablets helped with suicide prevention
The UK government wanted to reduce suicides by paracetamol poisoning.
The government changed the packages of the drug to contain fewer tablets and restricted customers to one pack per shop.
The change acted as ...