Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Increasing teachers attendance by highlighting social norms
Working with the Peruvian Ministry of Education’s Innovation Lab, The BIT tried to reduce teacher absenteeism in Peru.
They tested the effect of sending teachers and principals emails highlighting either the current level ...
Increasing engagement with educational content by SMS
The BIT tested randomized controlled trials of different message frames to improve child education among Syrian refugees in Jordan and Lebanon.
Using a mass SMS platform, they sent out a series of messages to ...
Lowering the number of dropouts in candidates journey
The Army asked BIT to identify why there were large numbers of ‘dropouts’ between the initial expressions of interest and those candidates who eventually signed up.
BIT tested the impact of additional emails to ...
Reducing young driver mortality by reffering to their manhood
In Australia, speeding offenses among young men were tackled by deliberately emasculating the behavior, with an unimpressed female bystander implying their lack of manhood with a ‘small pinkie’.
Young driver deaths fell by 50% during the period of this campaign
Reducing rhino horn demand by appealing on positive identity
The ‘Strength of Chi’ campaign in Vietnam sought to reduce rhino horn consumption among businessmen. The campaign promoted a positive identity of professional success and ‘making your own good fortune’ rather than using horn ...
Curbing traffic re-offences via road signs, SMS and campaigns
The BIT and West Midlands Police partnered in an effort to reduce dangerous driving.
They focused on two areas of improvements: making it easier for drivers to comply with the rules (increasing the ...
Reducing alcohol consumption using tax
Between 2011 and 2013 the UK government pushed producers to remove 1.9 billion units of alcohol from the nation’s diet. They did this in part by introducing a 50% reduction in duty on beers ...
Indreasing the use of new system of the patient’s medical history with just three emails
The BIT was tasked with nudging Pharmacists and general practitioner (GPs) to increase their use of Summary Care Records (SCRs), which provide healthcare staff with faster access to basic clinical information about patients. SCRs can ...
Incentives and gamification reduced peak travel congestion
In an effort to shift commuters’ travel times away from peak hours, the Singapore metro system awarded points for traveling off-peak. These could be converted to a nominal discount on the next ticket, or ...
Increasing an online recertification with a letter campaign
In a partnership with New York City Housing Authority (NYCHA), the BIT aimed at increasing the number of online recertification by households receiving federal rent assistance.
They created two messages - based on ...