Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Making the packaging more salient and visually appealing led to greater attention and increased sales
BIT used eye-tracking methods to study the effect of getting shoppers' attention through salient product packaging on sales.
They found that making the packaging of sustainable coffee more salient and visually appealing led to ...
Increasing the number of people who send their CVs with a simple change on the website
The team at Mindworx was given the task of increasing the number of people who send their CVs on job adverising site JobAngels, without changing the information in the job ads.
They applied social ...
Pop-up window for demanding job seekers increases the number of resumes
Mindworx’s client, the job posting site Jobangels.com asked Mindowrx to help them increase the number of people who send in their CVs.
It turns out that for the average man, it’s enough to fulfill ...
Increasing tax returns by removing one click from the tax form
BIT was tasked with increasing the number of tax returns. They achieved this very easily - by removing one click from the process of filing a tax return which made the process quicker and ...
Regular text messages from teachers increased students pass rates
The BIT collaborated with the Adult Skills and Knowledge (ASK) in an effort to try and improve the Math and English GCSE pass rates.
Students nominated up to two ‘study supporters’ to receive regular ...
Countdown timers decreased speeding at traffic lights
Waiting and not knowing how long it’s going to take, is one of the worst uncertainties we can face. It causes some people to drive through the intersection during a red light.
To fight ...
Using stickers encouraged passengers to speak up against bad driving
The trial tested the effectiveness of placing stickers with emotional messages encouraging passengers to speak up against bad driving.
Using stickers in public minibuses to encourage passengers to speak up against unsafe ...
Using body cameras to improve policing
The BIT, Avon and Somerset Constabulary wanted to test the impact of body worn video cameras (BWVCs) on duty and domestic abuse incidents and if they increased the quality of evidence provided for the ...
Salient signs reduceed purchases of high sugar drinks
The BIT partnered with the Local Government Association (LGA) and Liverpool City Council to explore how behavioural insights can be used to reduce sugar consumption.
Their intervention aimed to change decision-making at the ...
Participatory meeting increased employees productivity
A clothing manufacturer in China wanted to see the effect of participatory meeting on productivity. They introduced one participatory meeting to a random selection of teams. During the once-a-week participatory meeting, employees were encouraged ...