Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Guidance and simplifying of the process increased number of applications for financial help
Process simplifications have recently been shown to help underrepresented groups go to UNI, in particular by making it easier for potential applicants from low-income groups to apply for financial assistance.
This change involved providing ...
Increasing number of reactions to an offer by putting it in simple and personalised way
BIT investigated how Her Majesty's Revenue and Customs can use existing communication channels to prompt and inform small businesses about programs they might benefit from when already contacting these companies about other matters (such ...
Providing the right information made people to consider switching energy plans
BIT worked with Department for Work and Pensions to test an idea: prompting the millions of recipients of Winter Fuel Notifications to consider switching their energy supplier by providing relevant information on the letters ...
Using sweets and personalized emails to increase charitable giving
BIT showed the effect of the number of interventions that aimed to get investment bankers to donate a day’s salary to charity. These included a personalized email from the CEO (compared to an impersonal ...
Reminding people of the impcat of their donations further increased the donation rates
BIT wanted to increase charitable donations.
Mid-ranking managers in an investment bank who had previously donated to the bank’s fundraising campaign were emailed, and either thanked for their prior donation; asked to reach out ...
Prividing information about life time running costs increased sales of energy efiicient products
BIT wanted to know whether the way energy labeling information is displayed would encourage more people to purchase energy-efficient products.
Specifically, they wanted to know whether telling people the full lifetime running costs of ...
Increasing the diversity in recruiting process via email reminders
This study focused on increasing the diversity of the police force by targeting the assessment process during recruitment. There was a disproportionate drop in Black and Minority Ethnic (BME) applicants at one stage in ...
Experiental and indulgent language increased sales of vegetarian dishes
The BIT and the World Resource Institute (WRI) wanted to test the impact of different wording on meat-eaters’ tendency to order a vegetarian dish.
Across many dish types, experiential and indulgent language (‘mild and ...
Doubling the proportion of veggie options increased their sales
A study at Cambridge University researchers wanted to see the effect of increasing the amount of veggie options on the cafeteria menu on their sales. They doubled the number of veggie options available in ...
Increasing sign ups for an auto-payment by introducing lotteries
The BIT in the USA wanted to increase the efficiency of public water utilities by decreasing transaction costs.
This led to a focus on getting water customers to sign up for autopayment of ...