Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Reminders to pay taxes are the most effective for those who owe the most
The main focus of this study was to develop a more nuanced understanding of what influences behaviour in fraud, error and debt.
One way of doing this was to identify which groups of people ...
Increasing the rate of tax payment with a direct communication campaign
BIT in Guatemala ran a letter trial in which late income taxpayers were randomly allocated to receive either no letter, an unchanged letter from the Guatemalan Tax Authority, or 1 of 4 letters adapted ...
Simplifying information helped pensioners to access guidance services
The BIT collaborated with the UK government’s Pension Wise service and three pension providers to test different ways of encouraging people to access the Pension Wise guidance services.
They designed a Pension Passport ...
Encouraging customers in arears to contact their banks
The BIT worked with the Department for Communities and mortgage lenders in Northern Ireland to encourage people in arrears to engage more proactively with their banks.
Simplified letters harnessing aspects of reciprocity and ...
Highlighting the savings people can make increased early mortgage repayments.
The BIT worked with the Singaporean government in an effort to increase the number of mortgage repayments. They sent out short letters to nearly 5,000 households highlighting the savings they could make and prompting ...
Using social norms to encourage people to pay their taxes
The UK debt management and BIT did research to see if they could use social norms to ensure that people paid taxes more quickly.
They tested the impact of social norm by sending people ...
Simple phrase helped to increase the number of organ donors registrations by 100,000
BIT investigated if there is a way to make more people join the organ donor register.
They inserted short phrases (‘If you needed an organ transplant, would you have one? If so please help ...
Limiting the maximum number of tablets per pack reduced overdosing by 43%
The UK government aimed to reduce the number of drug overdose cases from paracetamol tablets.
Legislation that reduced the maximum number of pills allowed in a pack was introduced meaning more effort was required ...
Encouraging adults to stick with educational programmes via SMS campaign
How we can encourage adults, with low English and maths skills, to stick with educational programs?
Many college programs experience high rates of attrition at key moments. The ASK team found that attendance rates ...
Encouraging letters increased the interest of new students and the number of applications to University
The BIT, Cabinet Office and the Department of Education wanted to examine the impact of peer influence on the pupils’ application to a Russel Group University.
The prospective university students were sent letters from ...