Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Improving drug adherence by prompting with text messages
Text messages were used in Kenya as a reminder to improve adherence to drugs. Weekly text messages were sent out to HIV patients that prompted them to take their medication, which increased adherence from 40% to 53%.
Authorities used reminders to update clients business data
A prompt was used by the Danish Business Authority to get companies to verify their data was correct in the Danish Business Register. 14000 companies were contacted, and 66% confirmed or updated their information.
Hospital increased hand hygiene using nudges.
Hand hygiene at a Danish hospital was increased using nudges. They added hand sanitisers around the hospital, and on some added a red sign with a message normalising hand hygiene. The normative message said ...
University reduces printing costs by a default setting
Rutgers university wanted to decrease the use of paper. In 2008, they set the default printer setting to double-sided instead of single-sided. The amount of paper used over 3 campuses reduced by 44%.
City reducing speed on a dangerous curve using intuition
In Chicago, Lake Shore Drive has a high amount of accidents on a curved stretch of road. To slow people down, lines perpendicular to the cars were painted on the road which got closer ...
Government lowering littering on roads by a patriotic campaign
The Texas Department of Transportation wanted to lower the litter on the roads and identified it was mostly done by 18 to 35-year-old males. They launched a campaign called “Don’t mess with Texas”, hoping ...
Triggering emotions with a picture led to profit in marketing
Bertrand et al. (2010) ran experiments to see how they can influence financial decision-making. A picture of an attractive, smiling female was added to certain products. The demand for the product increased by the ...
The arrangement of coffee and cake reduced calorie consumption.
Hansen et al. (2016) used framing to arrange coffee, fruit, and cake to reduce calorie intake. They used the principles of nudging, and choice architecture. In one intervention, they placed large brownies at the ...
The order of candidates affected voting behavior
Miller & Krosnik (1998) wanted to check if the arrangement of candidates can affect who is voted for. They found that it did, the candidates that were first were chosen 2.5% times more. This ...
The government increased on-time tax returns using reminders.
The Danish Taxation Authority wanted to increase the amount of on-time tax returns in 2016. They added a line to their habitual email that specifically mentioned the amount of the fine that will be ...