Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Increasing the usage of a mobile banking platform by sending SMS messages to bank customers
In Tanzania, a commercial bank introduced a mobile banking application that would enable customers to manage their finances without ever needing to visit a bank branch. 4 years after, however, only 17% of clients had used ...
Improving bank customers´ engagement with a mobile banking platform by sending SMS messages including loss loom
Researchers in Tanzania worked with a commercial bank that aimed to increase clients´ usage of mobile banking platforms.
To increase the usage of the mobile banking platform, researchers sent behaviorally-informed messages. The most successful was ...
Increasing active women users of a mobile banking platform by sending SMS messages
In Nigeria, Women’s World Banking tried to encourage some sets of customers from its partner bank to make larger deposits by sending norms-based messages. For women who were already active users of the mobile ...
Increasing deposits among bank customers by a behaviorally designed savings plan
A bank in the Philippines sought to increase deposits among new customers who were opening savings accounts.
The savings plan prompted new clients to identify a specific savings goal amount to steer clients ...
Helping clients to use mobile deposit channel through sending an encouraging letter
Researchers in the U.S. worked with a credit union to help people use a beneficial mobile deposit channel they had not yet tried out.
Members deposited most of their checks at their local branch or ...
Acquisition of new woman customers for a telco company through SMS messages
In Pakistan, ideas42 and Women’s World Banking partnered with a large telecommunications company that offered a digital wallet allowing customers to perform a variety of financial transactions on their mobile phones. However, only 10-15% ...
Attracting female customers to a telco company with gender-centric framing
A telecommunications company in Pakistan wanted to increase the number of female customers to their new program of a digital wallet. Researchers sent behaviorally designed messages to existing customers.
They found that messages with “gender-centric framing”—i.e., ...
Regular reminders increased loan officers‘ productivity, reduced stress, and improved work satisfaction
Researchers conducted an experiment with loan officers at a bank in Colombia to test whether procrastination and planning affect employees´ performance.
They received bonuses based on the repayment rates of their loans. The officers typically ...
Providing college-intending students with information about requirements increased enrollment rates
Researchers investigated the impact of 2 applications of behavioral principles to mitigate summer “melt,” the phenomenon that college-intending high school graduates fail to matriculate in college anywhere in the year following high school. One ...
Reward-uncertainty boosted motivation in a marketing survey
A study aimed to explore the motivational effect of an uncertain reward in a marketing survey.
The participants first evaluated 60 advertisements in return for $1 and afterwards one of eight conditions was assigned ...