Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Short phrase added into the webpage increased the number of organ donror registrations
BIT with partners run one of the largest trials ever conducted in the UK public sector encourage people to sign up for organ donation
This involved inserting short phrases into the existing webpage that ...
Highlighting the health benefits increased the number of non-smokers
Public Health England’s well-known Stoptober campaign aims to get people to stop smoking for the month of October. In order to participate, people have to sign up at the official Stoptober website.
To increase ...
Reducing electricity usage with comparing the household consumption with their neighbours
Dan Yates and Alex Laskey investigated how important it is for us what other people we care about think we should or should not do. They used messages tailored to those beliefs to see ...
Self-service kiosk increased sales of difficult-to-pronounce items
Supermarket wanted to find out the impact of introducing self-check counters on the sale of difficult-to-pronounce items.
The store that switched from traditional cashiers to self-service kiosks increased sales of difficult-to-pronounce items by 8.4%
Managing customers expectations improved the likelihood of re-contacting the company by 67%
Customer service expectations for onsite repair services studied the effect of proactive message updates sent to customers.
It included a picture and name of the company representative handling the repair combined with an estimated ...
Increasing click-through with a simple change in call to action
In order to increase the click-through rate on the free trial website, Corcentric tested their CTA copy, changing it from “Get a Demo” to “Free Demo.”
The second variation with “Free Demo” increased the click-through rate by 99.42%.
Shortening the terms and conditions increased its comprehension
The BIT and Working well wanted to ease the hassle of potential clients in reading the privacy notice detailing how their personal information might be shared.
They tested two new versions of the ...
Changing the message in the hotel room resulted in increased towel reuse
Researchers wanted to increase the towel reuse by changing the message from the standard environmental appeal, with the common one being a bear with a mild to full-blown state of depression, tip toeing on ...
Evoking feeling of reciprocity increased towel reuse
Robert Cialdini and his colleageaus looked into how they could get hotel guests to reuse their towels.
They placed cards with different messages into different hotel rooms.
The most successful ones were the ...
Giving customers candies increased tips they gave to the waiter.
Researchers aimed at examining the relationship between the use of candy offered at the end of a meal and tip size in a real-life restaurant setting.
Three experiment conditions were designed based on reciprocity ...