Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Simplification of the website helped students choose the right loan plan.
Students often choose a loan plan that is not the most suitable for them.
The Department of Education’s website was redesigned to make it easier for students to choose the best loan plan. The ...
Letters based on social proof increased tax debt payment among UK citizens.
Citizens often fail to pay their tax debt.
HM Revenues & Customs (HMRC) randomly assigned 140000 taxpayers to different conditions. The control group received the HMRC standard letter to remind them to pay their ...
Social norms and contrast increased tax payment rates.
Citizens often fail to pay their taxes.
HM Revenues & Customs (HMRC) randomly assigned 108000 self-assessment debts to six conditions. In some intervention conditions, the letter received by taxpayers used framing to portray taxpaying ...
A free app helped to connect residents’ nonemergency requests to the work that the city does on their behalf
In 2009, Boston looked for a better way to connect residents’ nonemergency requests (such as filing potholes, removing graffiti, and fixing broken lights) to the work that the city does on their behalf.
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Feeling of control made people to value their possesions more
In the study of Yale University, people were placed into 2 groups. All of them were given lottery tickets for free. People in the first group were free to choose their lucky numbers, so ...
Feeling of endowment increased the perceived value of basketball tickets
At Duke University, basketball games provided a lottery between fans. The prize is a ticket to the game.
After one of the lotteries, the winners (now ticket owners), were asked by researchers how much ...
We give a greater value to the things that we own
Researchers wanted to find out, how we value things we already own, and those we don't.
People were told: ''Imagine you were given a mug and asked how much you would sell it for?’’, ...
Estimated reading time increased open rates of terms and conditions
The study of the University of Amsterdam has found that telling people how long will it take to read the terms and conditions increases its open rate.
In an online experiment, displaying the message ...
SMS reminder increased complience of taxpaying businesses
The BIT with Together with the Mexican Ministry of Finance conducted a trial to encourage businesses to comply with their obligations to declare revenues.
Taxpaying businesses that had not submitted their declaration a fortnight ...
The rate of customers paying through Direct Debit increased due to sending them letters
BIT aimed to increase the sign-up to Direct Debit payment among customers. Their intervention consisted of sending a letter or postcard and 2 SMS messages to Metropolitan Housing customers not currently paying through Direct ...