Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Emailing to account holders a simulation of their future selves increased making contribution by 13%.
Mexican researchers aimed to help account holders overcome their tendency to focus on the present by making retirement feel vivid and, thus, foster savings.
The project included 3 main components: account holders received ...
Future visualization and past reflection prompted account holders to sign up for automatic savings contribution
In order to help individuals visualize their retirement years to make them seem more tangible and encourage them to make better decisions for long-term financial health, researchers in 2017 in Mexico made a tablet ...
Text messages and reminders highlighting the importance of saving for a family’s future increased voluntary contributions
To motivate people to start saving for retirement, researchers sought new ways of capturing account holders’ attention outside physical mail.
They created a short series of personalized text messages, including:
1) an introduction ...
Envelopes with visuals creating a sense of urgency increased open rate
Mexican researchers implemented unique envelopes to make account statements more visible and encourage people to actually open and read them, thus increasing voluntary contributions.
68 000 account holders in an Afore were randomly assigned to ...
Change in hospital culture decreased abusive and disrespectful behavior within maternity wards.
In developing countries, women are often subject to abusive treatment during childbirth.
Faculty members at two Tanzanian hospitals developed interventions, such as moving the admissions area to a private place, using curtains during examinations ...
Personalised sticky notes resulted in higher completion rate of surveys.
180 college graduate students from two universities received a long or a short survey on campus issues. Alongside the survey, participants were randomly assigned to a standard post-it condition, that received a post-it note ...
Handwritten messages on sticky notes increased completion of survey forms
100 faculty members of two urban universities received a university survey. The participants were randomly assigned to a treatment and a control condition. The treatment group received a post-it note alongside the survey with ...
Sticky notes increased the number of survey completions.
105 university students received a climate survey. They were randomly assigned to a post-it condition, that received a sticky note with a handwritten message asking them to complete the survey, a blank post-it condition ...
Raising £4m in donations amidst pandemic by hosting an online event
Every year, Christian Aid volunteers deliver millions of donation envelopes to UK homes to raise money for Christian Aid Week. During the pandemic of 2020 with ongoing quarantines, the challenge was to replace posting ...
Social norms and framing increased ads conversions by 600%
Good Loop makes ad banners that donate money to a chosen charity every time people opt-in and view their short video advertisement for at least 15 seconds.
Because people are now conditioned to ...