Science-backed articles by the world's top experts on behavioral economics and consumer psychology
List of 2 Articles
Change in the decision-making context can make people pay more for the same product, customers might be happier if they wait longer, and an irrelevant offer can be a game-changer.
You can change someone's behavior by either adding motivation or removing friction. Matej explains each of the 5 key principles using case studies and fascinating examples.
You consent to our cookies if you continue to use our website. Read More.