• Video
  • with Sam Tatam

Out-Innovating Your Competitors With Behavioral Science


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Could you imagine that painting a baby’s face on a shop wall could reduce crimes by 18%? Sam Tatam shows us how innovation is about evolution and improving what already exists. Sometimes, this inspiration can be around you. For example, the Japanese evolved the Shinkansen bullet train by observing birds such as owls and penguins.

Introduction of an expert
  • Case study by
  • Sam Tatam
  • Head of Behavioural Science, Ogilvy Growth & Innovation

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