Could you imagine that painting a baby’s face on a shop wall could reduce crimes by 18%? Sam Tatam shows us how innovation is about evolution and improving what already exists. Sometimes, this inspiration can be around you. For example, the Japanese evolved the Shinkansen bullet train by observing birds such as owls and penguins.
Case Study: How an Insurance Company Increased Conversions of Direct Emails by 300%
Isn't it irrational not to claim free travel insurance for a year? But Matej Sucha explains why users were skeptical of this offer and what MINDWORX did to garner trust.
Case Study: How Small Changes in Rewards Led to a 43% Increase in Employee Productivity
Are cash incentives adequate to increase productivity at work? Tim Houlihan reveals surprising underlying factors which lead to employee motivation.