Rachel Altmann explains the concept of the action-intention gap and how to facilitate action for users. For instance, she suggests the use of social norms and the benefits appeal approach through case studies.
Case Study: Gamified Campaign in Slovakia for a Hospital
Hospitals are often associated with the word 'serious’. However, Oliver Simko shows us how a hospital in Slovakia employed gamification to increase doctor applications and spread awareness.
How to Engage Your Audience With a Gamification Design Approach
Oliver Simko explains why people invest so much time into playing games. Then he sheds light on how marketing and communication can adopt these principles to retain consumer attention.