• Video
  • with Matej Sucha

Dissecting Netflix’s Successful Registration Process from a Behavioral Science Lens

This video is locked.
Watch all with premium account.

Unlock all library with no paywalls, story limits or ads.

Netflix does not mention any user-benefit during the entire registration process. Counter-intuitively, they only focus on why a user might want to cancel their subscription. Matej Sucha reveals the importance of removing customer uncertainties through this example. 

Introduction of an expert
  • Case study by
  • Matej Sucha
  • CEO, MINDWORX Behavioral Consulting

Related videos

How to increase conversions of a job ad
  • 12 Minutes
  • with Matej Sucha

Case Study: How Changing a Job Ad Increased Applications 3-fold

Matej Sucha reveals how a telecommunications company increased job advertisement conversions by decreasing the perceived effort to apply for that job.

Gamification to increase job applications
  • 6 Minutes
  • with Oliver Simko

Case Study: Gamified Campaign in Slovakia for a Hospital

Hospitals are often associated with the word 'serious’. However, Oliver Simko shows us how a hospital in Slovakia employed gamification to increase doctor applications and spread awareness.

InsideBE Newsletter

Subscribe to receive the most
interesting case studies and articles
once a week