• Video
  • with Matej Sucha

Dissecting Netflix’s Successful Registration Process from a Behavioral Science Lens


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Netflix does not mention any user-benefit during the entire registration process. Counter-intuitively, they only focus on why a user might want to cancel their subscription. Matej Sucha reveals the importance of removing customer uncertainties through this example. 

Introduction of an expert
  • Case study by
  • Matej Sucha
  • CEO, MINDWORX Behavioral Consulting

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