“The biggest mistake marketers make is that they focus only on how to motivate customers,” says Matej Sucha. Therefore, he walks you through some clever behavioral and design changes that ended up tripling the targets assigned by Cowry Consulting’s client.
Case Study: How Changing a Job Ad Increased Applications 3-fold
Matej Sucha reveals how a telecommunications company increased job advertisement conversions by decreasing the perceived effort to apply for that job.
Case Study: How to Prevent Injuries in Factories With Behavioral Science?
Who would believe that painting a glove could increase safety at a factory? Sam Tatam illustrates how a shift in design led to improved workers' safety.