Behavioral Economics in Business: 11 Case Studies

Sam will show how behavioral insights can be used for a good cause. Astonishing insights used in an intense context of London riots.

We’ve all received those annoying calls trying to sell us something. And we’ve all made those angry phone calls complaining about the shoddy service we received at our bank, insurance company, or telco provider. Could a simple tweak in a call script make an angry customer who’s ready to cancel their service change their mind?

Do you have any idea how many french fries are sold by KFC every day? Imagine they found a way to increase this number just by a tiny fraction. It would account for … well, a lot of additional profits. Sam and his team were hired to do exactly that.

Another great example of how knowledge about what motivates us and what shapes our behavior can be used for the greater good. This time, Sam and his team tackled hand hygiene.

If you’ve ever desperately tried to hire people, but your job ads just weren’t performing well for whatever reason, then you’re not alone. One of MINDWORX’s clients needed help with just that; redesigning their job ads to attract more relevant candidates. This is how they tackled it.

On his trip to Pico Ruivo on the beautiful island of Madeira, Matej received a phone call from a desperate marketing manager. He needed help with a campaign that had already consumed a large portion of their budget but brought only poor results. Ads, landing pages, and sales funnels were all redesigned. And the result? Let’s just say, the marketing manager got his smile back.

The never ending debate about what makes for a good landing page… Often, details can make a big difference. This case study will explore why and how.

It turns out that people living with diabetes have the power to control their health condition to a great extent: by watching what they eat and staying active. A simple piece of advice, then, would be to “eat healthy and be active,” but we all know that changing one’s behavior is far from easy.

That’s why, in this project for a health insurance company, we designed an elaborate behavioral change strategy with new habit creation at its core.

Our surprise guest explains what behavioral insights they employ to make this new concept work and prosper. This is a great example of how behavioral insights can be used in product design.

Another great example of behavioral insights used in product design. This time our surprise guest and his team looked into designing a bathroom scale. A bathroom scale with its main purpose to nudge people towards losing weight.

Forget about daily weight changes shown on traditional displays. This bathroom scale was designed with human psychology at its core.