Behavioral Economics in Online Sales in one package

Have you ever wondered how to use BE in online sales? This content package with hand-picked case studies, how-to guides, and ebooks will give you all the answers.

What’s in the package?

The package contains 4 case studies, 3 how-to guides, and 2 ebooks.
Here’s more about it:

  • 014 business case studies
    • How an Insurer Increased Email Conversions by 300% Using 3 Behavioral Principles
    • How Zara Uses Consumer Psychology in the Design of Their Online Sales Funnel
    • How Lemonade Built a Powerful Online Sales Process with Psychology at Its Core
    • Netflix’s Ingenious Registration Process Based on Removing Customers’ Concerns
  • 023 in-depth how-to guides
    • Context – The Marketing Superweapon You Don’t Want to Overlook
    • Choice Architecture – Everything You Need to Know
    • Loss Aversion – Everything You Need to Know
  • 032 detailed 30-page ebooks
    • Uncertainty: The Most Powerful Yet Overlooked Principle in Marketing (30 pages)
    • Perceived Effort: How Easy Things Feel Matters More Than How Easy They Really Are (30 pages)

Hey! No worries. If you don’t like the content, you’ll get your money back.
No questions asked. Promised.


BE in Online Sales

Lifetime access to:

4 business case studies
3 in-depth how-to guides
2 detailed 30-page ebooks


All of InsideBE

Lifetime access to:

All Online Courses
All Ebooks
All Case Studies


Related courses

rory sutherland course thumbnail

Introduction to Behavioral Economics in Marketing

Rory explains why marketers should embrace psychology and behavioral economics while using astonishing case studies and business insights to support his claims.

4.4 Avg. Rating

Master of Science in Behavioral Economics (Live Classes)

By completing this online Master, you will learn the fundamentals, successful experiences, and specific tools to become a true behavioral economics officer (CBO), a role increasingly demanded by the companies of the present and future.

InsideBE Newsletter

Subscribe to receive the most
interesting case studies and