Case Study: How Ogilvy Used Psychology to Increase Sales of KFC French Fries by 56%

In this case study, you’ll discover:

• How to give a campaign that’s already been rolled out a few times before a significant boost;
• How constraining customers can actually make them want to participate more;
• The different ways to unlock value and how to leverage them in your copy; and
• Why simple messaging combined with precisely applied solutions from behavioral economics can lead to a 56% increase in sales.